This book is like a jump-start for little hipsters. As parents who see the world in a different light, we realize with this book, either you “get it” or you don’t! Oh well if you don’t- there will always be a place for “A is for APPLE,” but, c’mon, you KNOW your cool kid will make a place for “S is for SKULL! We’re super-stoked to have the opportunity to create an ABCs book that “talks the talk” and if you “walk the walk” we know you’re down with it too.

SPOT Bikes is a single speed only bike and component company.Single speed participants are completely different from any other cyclinggroup, beer drinking, punk rock loving guys and gals. The winner of the SINGLE SPEED Worlds receives a tattoo for their award.

Michael Golinksi, Jessica Stein & Lewis, the original owners of SPOT Bikes , being a small agile company needed an art director fortheir rapidly growing single speed only brand. Using the fact that all theirproducts were hand made and assembled I created a DIY anti-corporate visualsystem. Using our experience and love of the b/w copier 13THFLOOR wanted to create afeel that was rapidly created in-house and had a nod to punk rock flyers .Since there was no budget for actual box packaging we developed a label system that could be affixed to various envelopes + boxes + hang tags for the frames.

 Once this design look was established it was used for advertising, posters, hangtags, brochures + website, all created by 13THFLOOR

After completing the first 2 logos for the Garage toy line for Hot Wheels we were asked to change directions for this 3rd version.

This logo was to be based on the concept of hood ornament- flashy, fast and shiny!

Along with the logo design we were asked to create package shapes and background studies. While the final direction was ultimately to make the package aline with the HW line look they were extremely happy with the vibe we created.