Having worked with BELL on many projects, one of the Creative Directors, who's been a fan of 13THFLOOR, was inspired after seeing some of our recent work. He thought it would be cool to feature the style of 13THFLOOR on BELL product.

Super-stoked to oblige, we'd been working on some trippy illustration explorations for ELEMENT, X GAMES and Harley-Davidson and thought this vibe of art would be rad for this helmet model. This particular style of art is something we've been toying with- gargoyles and hauntingly grotesque embellishments that grow from and into each other, like fire belching velo-demons at your heels and a banshee howling in your ears, torquing every drop of lactic acid out of your burning quads as you flee down the slope toward the finish line and freedom.

The idea for the complete helmet graphics wrap was to build this design around the screaming skull merging into some nice speed lines that wrap front to back along with a hardcore black-on-bone / metallic gold and a slice of red zap to punch up the gonzo. This combination of art and graphics captures the stoke and tells the story of the adrenaline that white-knuckling downhill is all about.

We are stoked to know that our graphics are being ridden by a former UCI World Champ (and one of Eric's favorite riders) legend Bubba Harris. For the 2012 ENVY flagship frame for SUPERCROSS BMX owner Bill Ryan asked 13THFLOOR to do what other companies won't...put expressive, artistic and unique looking graphics on this $500+ race only frame. The challenge of having to use their existing font added to the pressure. While most brands opt for clean sharp edge stripes we took a more personalized + artistic approach.This is all we have for product shots right now. As we get more we will l post them...now it's time to ride.